Habiburrachman, Habiburrachman (2023) Manajemen Pemasaran Pendidikan Dalam Meningkatkan Kuantitas Peserta Didik (Studi Kasus di MTs An Nur Mojorejo, Ngraho, Bojonegoro). Masters thesis, IAIN Ponorogo.
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Abstract
EDUCATIONAL MARKETING MANAGEMENT IN INCREASING THE QUANTITY OF STUDENTS
(Case Study at MTs An-Nur Mojorejo, Ngraho, Bojonegoro)
ABSTRACT
This research is motivated by the existence of competition in the world of education that cannot be denied, many educational institutions have been abandoned by their customers and the decline in trust from an educational institution which requires educational institutions to make breakthroughs, especially in marketing management, because marketing management is one of the most important resources. education that is necessary and important to be managed properly and is an inseparable part of education management. This educational marketing management should not be ignored, because with the existence of marketing management it can facilitate the improvement of students in relation to making educational institutions more qualified and qualified.
This research uses a qualitative case study approach. With data collection techniques: observation, documentation and in-depth interviews with informants who are considered to have comprehensive knowledge of information related to the research topic being carried out.
The purpose of this study was to determine the planning, implementation and evaluation of educational marketing management in increasing the quantity of students carried out at MTs An Nur Mojorejo, Ngraho, Bojonegoro.
Based on the results of the research, the findings obtained are: (1) Education marketing management planning, namely internal-external environmental assessment, formulation of vision-mission and work plans which in this case are carried out by means of deliberations/meetings attended by all elements in MTs An Nur and the An Nur Islamic Boarding School Foundation and mutually agreed. (2) The implementation of educational marketing management uses conventional, modern and door to door strategies and is then regulated through organizing/job descriptions, controlling/supervision systems and meetings to optimize the implementation of educational marketing. (3) Evaluation of educational marketing management to hold deliberations/coordinating meetings on a regular basis as a control and solution in overcoming the obstacles encountered. The meetings held were the first wave meeting and the post-implementation education marketing meeting. The results obtained are being able to control, get solutions, and also monitor education marketing by increasing the quantity of students each year and as future reference.
Keywords: Education Marketing Management, Quantity Increase, Students
| Item Type: | Thesis (Masters) |
|---|---|
| Thesis Supervisor: | Mukhibat, Wirawan fadly |
| Subjects: | 13 EDUCATION > 1303 Specialist Studies In Education > 130304 Educational Administration, Management and Leadership |
| Divisions: | Program Pascasarjana > Program Studi Magister Manajemen Pendidikan Islam |
| Depositing User: | Mr Perpustakaan IAIN Ponorogo |
| Date Deposited: | 09 Jun 2023 01:30 |
| Last Modified: | 09 Jun 2023 01:30 |
| URI: | http://etheses.iainponorogo.ac.id/id/eprint/23902 |
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