Strategi Pemasaran Pendidikan dalam Penerimaan Peserta Didik Baru pada Masa Pandemi Covid-19 di MTsN 5 Ponorogo

Sumirat, Mustika Candra (2021) Strategi Pemasaran Pendidikan dalam Penerimaan Peserta Didik Baru pada Masa Pandemi Covid-19 di MTsN 5 Ponorogo. Masters thesis, IAIN PONOROGO.

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Abstract

This study was motivated by the author's interest in the educational marketing strategy implemented at MTsN 5 Ponorogo in New Student Admissions (PPDB) during the Covid-19 pandemic, which is capable of overcoming the problem of a low number of new students. In this study, qualitative research method was used. The Deputy Head of Student Affairs, the PPDB Committee, and teachers are all under investigation. Data was collected using the following methods: observation, interviews, and documentation, all of which were tested for validity using triangulation techniques. The following steps are included in the data analysis phase: 1) data collection, 2) data condensation, 3) data display, and 4) conclusion. The following are the study's objectives: Describe how an education marketing strategy was implemented at MTsN 5 Ponorogo to increase the interest of new students during the Covid-19 pandemic; 2) identify the efforts made by MTsN 5 Ponorogo to overcome obstacles to implementing education marketing strategies in PPDB during the Covid-19 pandemic; 3) investigate the role of education marketing strategies in PPDB Admission during the Covid-19 pandemic at MTsN 5 Ponorogo. This study found that 1) using communication media to implement an educational marketing strategy to increase student interest during the Covid-19 pandemic at MTsN 5 Ponorogo was effective; 2) To overcome obstacles in implementing marketing strategies in the PPDB during the Covid-19 pandemic, MTsN 5 Ponorogo employs creative and innovative approaches in solution step selection; 3) The implications of implementing an education marketing strategy in PPDB activities during the Covid-19 pandemic MTsN 5 Ponorogo can help the educational institution's long-term viability and survival.

Item Type:	Thesis (Masters)
Thesis Supervisor:	Nur Kolis
Subjects:	13 EDUCATION > 1399 Other Education > 139999 Education not elsewhere classified
Divisions:	Program Pascasarjana > Program Studi Magister Manajemen Pendidikan Islam
Depositing User:	Mr Perpustakaan IAIN Ponorogo
Date Deposited:	14 Dec 2021 01:30
Last Modified:	14 Dec 2021 01:30
URI:	http://etheses.iainponorogo.ac.id/id/eprint/17363

Available Versions of this Item

• strategi pemasaran pendidikan dalam penerimaan peserta didik baru pada masa pandemi covid-19 di mtsn 5 ponorogo. (deposited 13 Dec 2021 02:59)
  • Strategi Pemasaran Pendidikan dalam Penerimaan Peserta Didik Baru pada Masa Pandemi Covid-19 di MTsN 5 Ponorogo. (deposited 14 Dec 2021 01:30) [Currently Displayed]

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