Muzakki, Muhammad Mushlih (2020) PERAN HUMAS DALAM PENINGKATAN CITRA MADRASAH ALIYAH NEGERI 1 PONOROGO. Masters thesis, IAIN PONOROGO.
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Abstract
ABSTRACT
Muzakki, Muhammad Mushlih. 2020. The role of public relation in improving the image of Madrasah Aliyah Negeri 1 Ponorogo. Dissertation. Study Program of Islamic Religious Education Management.
Advisor: Dr. Mambaul Ngadhimah, M.Ag.
Keywords: image, the role of public relations
The role of public relation in an institution of education was often misunderstood with only the role of the vice of public relation. Theoretically, public relation is someone who is involved in the whole implication of education institution.
The role of public relation will improve the image of an institution because its job will enhance people’s perspective towards the institution. This research will focus on the questions as follows: (1) How is the role of public relation person in building the communication between the institution and society as the effort of improving the image of MAN 1 Ponorogo? (2) how is the role of public relation person in building a good relationship towards its public as the effort the improvement of the image of MAN 1 Ponorogo? (3) How is the role of public relation person in the improvement of the image of MAN 1 Ponorogo by collaborating with other institutions? (4) How is the role of public relation person in the effort to improve the image of MAN 1 Ponorogo by increasing the image of school?
This research used qualitative research with a type of case study that is an intensive description and analysis of certain phenomena or social units such as individuals, groups, institutions or society. A case study presented about something real or present situation.
In accordance with the research above, the researcher concluded as follows: 1) the role of public relation as a communicator in improving the image of MAN 1 Ponorogo is forming a personal image and the identity of the whole school members. 2) The role of public relation as the relationship in improving the image of MAN 1 Ponorogo in improving the value of 3S in maintaining a relationship with other people. 3) the role of public relation as back up management in improving the image of MAN 1 Ponorogo that are improving the image of collaboration value and the reputation with external public. 4) the role of public relation as a corporate image in improving the image of MAN 1 Ponorogo by the realization of the Prodistik (Education program equivalent with Diploma I of ICT), Adiwiyata, and Vocational School.
| Item Type: | Thesis (Masters) |
|---|---|
| Thesis Supervisor: | Mambaul Ngadhimah |
| Subjects: | 13 EDUCATION > 1399 Other Education > 139999 Education not elsewhere classified |
| Divisions: | Program Pascasarjana > Program Studi Magister Manajemen Pendidikan Islam |
| Depositing User: | Miss Perpustakaan IAIN Ponorogo |
| Date Deposited: | 05 May 2021 02:15 |
| Last Modified: | 05 May 2021 02:15 |
| URI: | http://etheses.iainponorogo.ac.id/id/eprint/13177 |
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